About Us

Deer Track is a brand dedicated to reviving the history of Americana fashion. Started by Riya Chaturvedi. Riya grew up in coastal California and moved to New York. After working in the industry at high luxury brands including Giorgio Armani, Prada and Miu Miu, and Mirror Palais; she decided to invest in her own vision of changing the way we understand and appreciate the narratives behind American fashion and art. Sharing the feelings of warmth, aspiration, and quiet familiarity.

Through this brand, Riya hopes to highlight hidden histories of brands, artists, and designers who specialize in Americana style. 

To Deer Track, Timelessness, Quality, and Uniqueness are of the utmost importance.

Our first drop features a curated selection of vintage knitwear, all made from 100% natural fibers and sourced from classic American brands. Each piece in the collection comes with a story, connecting the garment to the legacy of the brand it came from. If you scroll to the product details of each piece you can read about the brand it comes from. Through this, we preserve and celebrate the craftsmanship and narratives that shaped American style.

On our Instagram, we also highlight pieces of American art that visually resonate with items in the collection, creating a dialogue between fashion and art history. We hope Deer Track inspires more people to explore the rich history of American fashion and to see the connection between heritage, art, and style.